Gito

Pigeons have completely adapted to the modern city. They live, eat, sleep… there. You’d almost forget they originally came from the countryside, the forest… Just like the target market for our brand GITO. People who moved to the city, but brought a piece of nature with them under the form of community gardens in the city. Just like the pigeon. That’s why the pigeon is the face of our brand. Colours, shapes, fonts… were in tune with the target market.